What is the NICE-PCP Punjab State Chapter and why should I join?

The NICE-PCP Punjab State Chapter - the only network for cultural brands and entrepreneurs in Punjab - is officially live! Watch the video for glimpses from the event!

Over 15 ecosystem enablers and 40 cultural brands signed up as the first Members of the NICE-PCP Punjab State Chapter!

Click here to read the major highlights of the launch day event discussions.

If you are a Punjab based cultural brand, we invite you to join the NICE-PCP Punjab State Chapter.

The mission of the NICE-PCP Punjab State Chapter is to build an enabling system for cultural entrepreneurs in Punjab.

Join this pioneering initiative to start, grow and scale Punjab-based cultural brands

with access to resources, expertise, funding, networks and markets.

Apply here

5 ways in which this Chapter will support cultural brands in Punjab:

1. Create a strong community of Punjab-based cultural brands with regular monthly meet-ups for regional networking, collaborations and showcasing events

2. Offer specialist incubator and accelerator programs for idea, growth and scale stage cultural brands to grow, and become profitable and investor-ready

3. Connect Punjab-based cultural brands to the 4500 strong NICE Community of cultural brands, advisors, mentors, experts and investors

   
   

4. Enable cultural entrepreneurs to solve day-to-day problems with expert Masterclasses on government schemes, supply chain management, quality control, exports, design innovation and more

   
   

5. Advocate collectively with government agencies for schemes and funds to help build an ecosystem for cultural brands to thrive in Punjab

Apply here

What is a cultural brand? Do you qualify as a cultural brand?

There are 3 must-haves for a brand to qualify as a ‘cultural brand’

1. Tangible brand: Cultural brands are not hobby projects or charity cases. The entrepreneur must have done some ground work to establish a concrete business entity to sell their cultural product or service.
   

2. Nature of offering: The product or service being offered is rooted in a traditional heritage, craft, technique, community or ecology. This includes brands building products and services in verticals such as:

   • Experiential tourism

   • Health and wellness

   • Food and beverages

   • Home decor and furnishings

   • Fashion and accessories
     

3. Responsible operations: The brand must treat its suppliers - artisans, craftspeople, local communities, the environment - as a key stakeholder in their commercial success. It must balance profit with purpose to ensure it is not exploitative of the communities and ecologies that enable its products and services. 

If you identify as a cultural brand operating in Punjab, then join the NICE-PCP Punjab State Chapter.

Apply here

Benefits of membership to the NICE-PCP Punjab State Chapter

• Learn and upskill with proven programs, resources and senior industry experts 

• Connect with the 4500+ strong NICE network of cultural brands across India

• Build and grow your brand profitably and sustainably at investor clinics, pitch days, and showcase events

Apply here

More glimpses of the chapter launch event....