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About Us
India, a land rich with heritage and culture, can do more to translate our cultural soft power into concrete economic capital.
PCP Cultural Economy Foundation (PCP) is a Section 8 company building a modern cultural economy in India, by translating our rich cultural legacy into real economic opportunities.
This is where India's 5,000 years of wisdom meets 21st-century opportunities, ensuring our culture doesn't just survive as a relic, but thrives as a living, breathing economy for the next 5,000 years.
Because culture preserved under glass isn't cultural power. Culture that pays is.
We're growing India's
Cultural Economy
Our platforms help enable an ecosystem where India's millennia-old wisdom meets
21st‑century innovation, markets, technology, and capital.
PCP GrowthLabs
What: Business-building support for responsible cultural brands to succeed.
How: Incubators, accelerators, & bootcamps for idea-, early- and growth-stage cultural ventures in North India.
PCP XP
What: Immersive cultural experiences for conscious consumers to engage.
How: Bucketlist journeys, culinary explorations and handcrafted moments that turn curious consumers into cultural champions.
PCP Connect
What: Technology for cultural industries to unlock new opportunities.
How: Digital platforms, AI powered tools and culturetech to drive efficiency, innovation and scale from supply-chain to e-commerce.
Meet the Team
PCP Cultural Economy Foundation is an apolitical, non-religious, non-sectarian, equal opportunities organization focused on growing India's cultural economy.
Co-Founder and COO
Reman Sandhu
Reman is a strategy consultant and an Ashoka Young India Fellow 2021. She holds a Bachelors in Public Administration and an LL.B from Panjab University.
At PCP, she's the unstoppable planner who builds and executes the most complex projects flawlessly and fearlessly!
Co-Founder and CEO
Chitra Iyer Sidhu
Chitra is a marketing professional with over two decades of professional experience. She holds an MSc. in Global Media from the London School of Economics.
At PCP, she's the incorrigible idea-generator who's always in 'what's possible?' mode, connecting the dots between now and next.