Cultural entrepreneurship blends heritage with innovation, turning traditions into products, services, and experiences that carry both economic and cultural value. As Professor Somesh Singh shared in his Culture Catalyst masterclass, success lies in preserving meaning while adapting forms. Through responsible innovation — heritage, sustainability, livelihoods, and storytelling — cultural enterprises grow with old roots and new wings

Apply by 15 June 2025 for the first ever Cultural Accelerator Program in North India!

Are you a Punjab-based cultural brand? Here's why you should join the NICE-PCP Punjab State Chapter now! Membership Open.

3 global Indians tell us what it takes to build a profitable and responsible cultural brand..Tune in.