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A Modern Cultural Economy in Punjab: Roadmap for Action
- Team PCP
- Nov 13, 2024
- 2 min read
Updated: Nov 21, 2024
An original report based on insights distilled from the PCP Dialogues 2024 event, now available for download.
In a recent listing of the best tourism villages in India, only 1 village from Punjab - Hansali - made the cut out of 36 across India.
Only 26 lakh domestic and 3.5 lakh international tourists visited Punjab in 2022, versus 18 crore domestic and 17 lakh international tourists who visited our neighboring state of Rajasthan.
Our music, food and fashion enrich businesses the world over, but not our state, economy or communities.
It doesn’t have to be this way.
Our mission at Punjab Cultural Project (PCP) is to build a modern cultural economy in Punjab, where the cultural sector, led by responsible and innovative cultural enterprises, adds concrete economic value to the mainstream economy.
But how do we get there?
Over 60 cultural entrepreneurs and ecosystem enablers active across Punjab got together, in person, to discuss and debate this very question, at the PCP Dialogues 2024 event held on 28th September 2024 at Mandi Gobindgarh.
If you were there, you know what an amazing dialogue we had. But if you were not, this report is the best way to get an inside look at the insights gathered over 8 hours of discussion and co-creation.
Scroll down to download your copy now.
This report distills the insights and ideas gathered during that discussion into a roadmap for priorities and action.
You will learn more about:
The key building blocks of a modern cultural economy in Punjab
The stakeholders of our cultural economy
The top 5 priorities for action
If you are a social organization, ecosystem enabler or cultural entrepreneur, you will find concrete ideas for action that you can take, on your own journey, as well as learn how PCP can help you on the way.
Download the report here:
Or view the report on your browser here
For questions or comments, email us at punjabculturalproject.pcp@gmail.com
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