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Masterclasses Series: NICE-PCP Punjab State Chapter

Updated: Feb 1




Cultural entrepreneurs are brave souls, working against the odds to create a profitable and responsible brand that can benefit themselves, community and society.


Our Masterclass series will help them get answers at every step of the way from real experts who volunteer their time to answer questions and solve problems.


Here is a list of topics we will be covering through the year, once a month on Zoom


  1. Digital marketing masterclass: Instagram, YouTube, LinkedIn, Facebook

  2. Smart financial planning

  3. Product pricing

  4. Product innovation

  5. Design innovation

  6. How to build a service based cultural brand

  7. Effective brand building and storytelling

  8. How to balance profit and purpose for your startup: the triple bottomline story

  9. Building and managing teams

  10. Working with artisans at scale: a lesson on quality control and accountability

  11. Government schemes and grants for MSMEs and start-ups in the cultural ecosystem

  12. Capturing export markets

  13. How to set up a payment gateway for my cultural brands

  14. How to get B2B corporate and government clients

  15. How to get the right product-market fit for my brand

  16. Mastering Media and PR for my brand


Don't miss any Masterclass. Follow us on Instagram to get the latest updates and schedules


Now for a poll. Vote for the first masterclass topic below



Which masterclasses would you like to see first?

  • Legal and admin basics of business

  • Effective brand building & storytelling

  • Making my business plan

  • Capturing export markets



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