Masterclasses Series: NICE-PCP Punjab State Chapter
- Team PCP
- Jan 31
- 1 min read
Updated: Feb 1

Cultural entrepreneurs are brave souls, working against the odds to create a profitable and responsible brand that can benefit themselves, community and society.
Our Masterclass series will help them get answers at every step of the way from real experts who volunteer their time to answer questions and solve problems.
Here is a list of topics we will be covering through the year, once a month on Zoom
Digital marketing masterclass: Instagram, YouTube, LinkedIn, Facebook
Smart financial planning
Product pricing
Product innovation
Design innovation
How to build a service based cultural brand
Effective brand building and storytelling
How to balance profit and purpose for your startup: the triple bottomline story
Building and managing teams
Working with artisans at scale: a lesson on quality control and accountability
Government schemes and grants for MSMEs and start-ups in the cultural ecosystem
Capturing export markets
How to set up a payment gateway for my cultural brands
How to get B2B corporate and government clients
How to get the right product-market fit for my brand
Mastering Media and PR for my brand
Don't miss any Masterclass. Follow us on Instagram to get the latest updates and schedules
Now for a poll. Vote for the first masterclass topic below
Which masterclasses would you like to see first?
Legal and admin basics of business
Effective brand building & storytelling
Making my business plan
Capturing export markets