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Communication is the goal, language is a medium.

A lot of people we reach out to in Punjab ask us why our events and materials are in English, not Punjabi.


This is a legitimate question and we felt we should address it so our supporters and friends know where we are coming from.


There are a few reasons why our website, and the publicity material for upcoming flagship event, The PCP Dialogues 2024 Edition #1 | Building Punjab’s Cultural Economy: Challenges, Opportunities, Action  are in English.


They can all be boiled down to our stated purpose, which is to build an inclusive, accessible and innovative cultural economy in Punjab; and the goals and activities that support our purpose.


  1. PCP’s purpose is to build a strong cultural economy in Punjab. While there are many grassroot level organizations working across Punjab, we believe our role is to connect the dots, mobilize resources, and advocate at the national and international level to build an inclusive, accessible and innovative cultural economy in Punjab. We aim to represent Punjab’s interests wherever the conversation about cultural impact and economy is happening. We also need to engage audiences and stakeholders beyond Punjab, namely diaspora, governance and funding and sponsor organizations around the country and world. This requires us to keep English as the primary language of communication.

  2. Our event, the PCP Dialogues Edition#1, is about bringing together a hive mind of 50 creative and cultural practitioners, to identify the challenges and opportunities facing our purpose of building an inclusive, accessible and innovative cultural economy in Punjab. 


At the event, participants may speak in English, Punjabi, Hindi or any other language they are comfortable with. A team of volunteer translators will be present to enable clearer communication. Team PCP will collate the insight and ideas that emerge from the session into a Roadmap for Action report, which will then be published in English and Punjabi. We will share the report widely with impact organizations not just in Punjab, but also across India and abroad. We hope the Roadmap report will help inform other organizations with similar goals, as well as help PCP build a case for more support, funding and attention on the state (challenges and opportunities) of Punjab’s cultural economy. 


If you have more questions or suggestions about this, please do email us at punjabculturalproject.pcp@gmail.com - we would love to hear from you!




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