10 Cultural Businesses to watch out for this year! Cohort #1, Culture Catalyst!

A cultural business is not just another business, its legacy in action!

At Culture Catalyst-- India's first Investor-led business accelerator for cultural brands by Punjab Cultural Project (PCP) and Atal Incubation Centre, Indian School of Business (AIC-ISB) with support from Network of Indian Cultural Enterprises (NICEorg) , we're committed to scaling businesses from North India in the themes of Home Decor & Furnishing, Fashion & Accessories, Health, Beauty & Wellness, Food & Beverages and Experiential Tourism. Here is our list of 10 that made the cut this year!

Pirul turns a wildfire hazard into handcrafted beauty, transforming discarded pine needles into eco-friendly home décor and lifestyle products. In the process, they create dignified income opportunities for village women, turning waste into wealth and craft into empowerment. From trays to earrings, every Pirul piece carries a story of resilience, sustainability, and renewal

Little Lamps turns gifting into an artform with handcrafted, customizable lamps that are as meaningful as they are beautiful. By weaving Indian art—painting, embroidery, and craft—into each piece, they make lamps a canvas of emotion and culture. Sustainable, affordable, and unforgettable, these lamps shine brighter than any ordinary gift

Frummy Foods redefining snacking with authentic Greek yogurts, dips, and spreads made from natural ingredients—no preservatives, no compromises. With bold flavors and regional sourcing, they prove healthy can be seriously delicious. From kids’ lunchboxes to fitness fuel, Frummy makes everyday eating guilt-free and joyful

Hansali Farm is cultivating health and happiness with certified organic produce that puts purity back on the plate. Beyond food, they open their gates to experiential farm tourism—where visitors reconnect with nature, wellness, and rural life. From Punjab to the world, Hunsali is where clean eating meets soulful escapes

Villotale is turning forgotten village homes into warm, trusted homestays—where offbeat travelers find safety, comfort, and real connections. By training local youth and curating authentic rural experiences, they make tourism a catalyst for livelihoods. Every stay helps curb migration, preserve culture, and put “Vocal for Local” into action

Tales of City transforms travel into living heritage—where walks, mehfils, and festivals reveal stories hidden in India’s streets and memories. By partnering with local storytellers, chefs, and artists, they turn cultural custodians into experience creators. The result? Tourism with soul, where every journey sustains communities and preserves tradition

Tribe Route brings ancient tribal wisdom to modern skincare, crafting spa-like rituals from nature’s purest ingredients. With ethical sourcing and sustainable practices, they nourish both skin and soul while empowering indigenous communities. This is wellness reimagined—luxurious, rooted, and kind to the planet

Tisser is weaving empowerment into every thread, connecting rural women artisans to markets with skill training, design innovation, and digital tools. By cutting out middlemen and building sustainable craft value chains, they ensure fair wages and recognition for traditional knowledge. From e-commerce to corporate gifting, Tisser proves handmade is the future

Vaibbhavi P is weaving the future of fashion with the hands of India’s past—reviving endangered crafts while creating dignified livelihoods for artisans. Each piece blends timeless techniques with contemporary design, ensuring every garment carries a story, a signature, and a sustainable footprint. This is slow luxury with soul, rooted in culture and crafted for conscious consumers

BANANA Labs is rewriting the story of Indian craft by blending artisan skill with bold, modern design. Their ethically made apparel and accessories bring sustainability and affordability to a market long dominated by fast fashion. With every piece, they make craft cool again— accessible, contemporary, and proudly Indian