The hills are full of magic, and Vill 'O Tale is on a mission to make that beauty accessible to everyone. Forget touristy checklists,...

Cultural entrepreneurship blends heritage with innovation, turning traditions into products, services, and experiences that carry both economic and cultural value. As Professor Somesh Singh shared in his Culture Catalyst masterclass, success lies in preserving meaning while adapting forms. Through responsible innovation — heritage, sustainability, livelihoods, and storytelling — cultural enterprises grow with old roots and new wings

3 global Indians tell us what it takes to build a profitable and responsible cultural brand..Tune in.