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Culture means Business
India, a land rich with heritage and culture, can do more to translate our cultural soft power into concrete economic capital.
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PCP Cultural Economy Foundation (PCP) is a Section 8 company building a modern cultural economy in India, by translating our rich cultural legacy into real economic opportunities.
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Our activities - PCP GrowthLabs, PCP XP, and PCP Connect - help create an ecosystem where our 5,000 year old heritage meets 21st-century markets, innovation, technology and capital, and thrives for the next 5000!
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#TheBusinessOfCulture
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We're building a modern cultural economy in India
Our activities help create an enabling ecosystem where culture meets business, responsibly and profitably.
PCP GrowthLabs
Build an enabling ecosystem of resources, talent & capital for
"cultural entrepreneurs" to succeed.
Accelerators, incubators, bootcamps and summits for aspiring, early-stage and emerging cultural brands to grow.
PCP Connect
Build networks and market access for "cultural brands" so they can reach wider, sell more, at better prices.
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Digital & physical spaces, innovative collaborations to take authentic cultural brands everywhere.
PCP XP
Build immersive
"cultural experiences"
for consumers craving authenticity.
Bucketlist journeys, culinary experiences and handcrafted moments you won't find elsewhere.