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Culture means Business
India, a land rich with heritage and culture, can do more to translate our cultural soft power into concrete economic capital.
PCP Cultural Economy Foundation (PCP) is a Section 8 company building a modern cultural economy in India, by translating our rich cultural legacy into real economic opportunities.
Our platforms — PCP GrowthLabs, PCP XP, and PCP Connect — power an ecosystem where India’s 5,000-year-old heritage converges with 21st‑century markets, innovation, technology, and capital, ensuring culture not only endures but thrives for the next 5,000 years.
#TheBusinessOfCulture
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We're building a modern cultural economy in India
Our activities help create an enabling ecosystem where culture meets business, responsibly and profitably.
PCP GrowthLabs
Build an enabling ecosystem of resources, networks & capital for
"cultural entrepreneurs" to succeed.
Accelerators, incubators, bootcamps and summits for aspiring, early-stage and emerging cultural brands to grow.
PCP Connect
Build networks and market access for "cultural brands" so they can reach wider, sell more, at better prices.
Digital & physical spaces, innovative collaborations to take authentic cultural brands everywhere.
PCP XP
Build immersive
"cultural experiences"
for consumers craving authenticity.
Bucketlist journeys, culinary experiences and handcrafted moments you won't find elsewhere.