PCP Dialogues 2024: Building Punjab's Cultural Economy

PCP Dialogues Edition #1: Building Punjab’s Cultural Economy: Challenges, Opportunities, Action

The PCP Dialogues is our flagship roundtable series that brings together 50 cultural and creative entrepreneurs, champions, and changemakers in a safe, invitation-only setting. We will discuss the challenges and opportunities and co-create actionable solutions to create a thriving cultural economy in Punjab.

Purpose of The PCP Dialogues Series:

1. An open exchange of thoughts and ideas on the state of the cultural economy in Punjab
2. Joint reflection on the challenges and opportunities, and roles and responsibilities of various stakeholders
3. Co-create a practical roadmap to build a strong cultural economy in Punjab
4. Put the ideas into practice through the activities of PCP and other social organizations active in Punjab.

Event Agenda:

2 panel discussions (1 hour)

Panel #1: Challenges and opportunities

• Setting context: What are the building blocks of a strong cultural economy? Experiences and examples from around the world
• The state of Punjab’s cultural economy - facts, gaps and challenges: What are the roadblocks to build the foundational ecosystem for cultural entrepreneurship in Punjab?

Panel #2: Stakeholders and action

Concrete actions to translate Punjab’s rich heritage and culture into real economic opportunities for our cultural entrepreneurs and creator communities

• How can cultural and creative practitioners and entrepreneurs (producers) sustain, grow, and reach new generations and markets?
• How can more citizens (consumers) and communities engage with and champion cultural activities and industries across Punjab?
• In what ways can we involve diaspora and governance in this movement?

5 simultaneous breakout groups (1 hour)

Smaller groups will brainstorm concrete actions that can be taken based on the discussion above.

The PCP team will document and compile all the points into an actionable roadmap. This will be shared with participants and other stakeholders to guide future activities. 

Event schedule

11.00 - 11.30 am: Welcome remarks

11.40 - 1.00 pm: 2 moderated panel discussions

Set context and establish thought starters for the central themes of the event

1:00 to 2:00 pm: lunch and informal discussions

2.15.00 - 3.15 pm: Breakout group discussions

• 5 breakout groups of 10 participants 
• Each group will have a student volunteer to capture points for the presentation

3.30 - 4.30 pm: Presentations

Each group will share their roadmaps (10 minutes each)

4.45 - 5.00 pm: Vote of thanks, next steps, farewell

Would you like to join us?

We are looking for 50 of the best minds who are actively involved in any form of cultural creation, entrepreneurship or enrichment in Punjab.

We need your voice, insights, and support to co-create an inclusive, accessible, and innovative cultural economy in Punjab.

You must be:

• Physically based in or otherwise active in Punjab
• Have work that’s rooted in or related to culture and creative industries in Punjab
• Are able to speak your mind to highlight important issues around cultural growth, inclusivity and access without bias
• Be open to help form solutions within our collaborative hivemind to build a stronger cultural economy in Punjab

If you are this person or you know someone who fits the bill and would be interested in being invited to the exclusive PCP Dialogues #1 Edition this September, please contact one of us as soon as possible.

Please register to express interest and we will send you your invite.