Cultural entrepreneurship blends heritage with innovation, turning traditions into products, services, and experiences that carry both economic and cultural value. As Professor Somesh Singh shared in his Culture Catalyst masterclass, success lies in preserving meaning while adapting forms. Through responsible innovation — heritage, sustainability, livelihoods, and storytelling — cultural enterprises grow with old roots and new wings

12 emerging artists from across Punjab were handpicked for their unique interpretations of culture from Punjab. Meet them here!